Thinking
Thinking.
First-hand essays on products, practical AI, business systems and customer decisions. Each piece comes from building and operating the work described here.
More writing
Sep 2026 · Decision systems
→The right product starts with the person
Most products begin with what a company wants to sell. The better ones begin with what a person is trying to decide, and build backwards from there.
Aug 2026 · Practical AI
→Where AI belongs inside an operating business
AI is most useful where a business already has a repeatable judgement to make. Everywhere else it is a demo.
Aug 2026 · Operations
→Documenting the work is the work
In property maintenance, the record of what was found and what was done is not admin. It is the product the customer keeps.
Jul 2026 · Building
→Building between Dubai and Pakistan
Two places, two sets of habits, one advantage: seeing each market with the other one's eyes.
Jun 2026 · Decision systems
→Education is the product
In beauty, the purchase is the last step. Most of the value is created before it, in helping someone understand their own skin and hair.
Understand the need
before recommending
the solution.
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